Design Essentia Collective

Ideas, reflections, and practical insights on design, technology, business, culture, and community.

Design Essentia: Coming of Age

For more than twenty years, I have worked across technology, design, marketing, and learning. Over time, one realization began to shape how I understood all of those experiences: design is not simply a visual layer added at the end of a process.

Kerry SeverinJun 8, 2026 · 1 min read

Growth Marketing

Multichannel Marketing: A Complete Guide to Reaching Customers Across Every Channel

Jun 4, 2026 · 1 min read

Product Management

Jobs to Be Done (JTBD) Framework: Examples, and How to Apply It

Jun 4, 2026 · 1 min read

AI & Technology

The Rise of AI in Product Management

Jun 5, 2026 · 1 min read

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AI & Technology
Discriminative AI vs Generative AI: What I Learned While Exploring AI
Discriminative AI classifies information and makes decisions. Generative AI creates new content such as text, images, or music. Is ChatGPT an example of generative AI?
Meria Alexis-SeverinJun 4, 2026 · 1 min read

Reflections

Thoughts on design, life, and the work in between.

Personal essays and journal entries from the Design Essentia community.

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Design Essentia Collective

Design Essentia: Coming of Age

Multichannel Marketing: A Complete Guide to Reaching Customers Across Every Channel

Jobs to Be Done (JTBD) Framework: Examples, and How to Apply It

The Rise of AI in Product Management

Latest Articles

Discriminative AI vs Generative AI: What I Learned While Exploring AI

Thoughts on design, life, and the work in between.

Design Essentia: Coming of Age

Discriminative AI vs Generative AI: What I Learned While Exploring AI

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