Design Essentia Collective

Ideas, reflections, and practical insights on design, technology, business, culture, and community.

Design Essentia: Coming of Age

For more than twenty years, I have worked across technology, design, marketing, and learning. Over time, one realization began to shape how I understood all of those experiences: design is not simply a visual layer added at the end of a process.

Kerry SeverinJun 8, 2026 · 1 min read

Growth Marketing

Multichannel Marketing: A Complete Guide to Reaching Customers Across Every Channel

Jun 4, 2026 · 1 min read

Product Management

Jobs to Be Done (JTBD) Framework: Examples, and How to Apply It

Jun 4, 2026 · 1 min read

AI & Technology

The Rise of AI in Product Management

Jun 5, 2026 · 1 min read

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Product Management
Prioritization Framework: Fix an Overloaded Digital Roadmap
Learn how a practical prioritization framework can help digital teams manage overloaded roadmaps, compare competing initiatives, and focus on work that delivers the greatest customer and business value.
Meria Alexis-SeverinJul 16, 2026 · 1 min read
AI & Technology
AI for Digital Teams: Transforming Work with Human Creativity
Discover how AI is helping digital teams improve productivity, streamline workflows, and make smarter decisions without replacing the creativity and strategic thinking that drive innovation.
Meria Alexis-SeverinJul 6, 2026 · 1 min read
AI & Technology
Discriminative AI vs Generative AI: What I Learned While Exploring AI
In this article, I break down these two approaches in a practical and accessible way, not as abstract theory, but as technologies shaping the products, tools, and experiences we use every day
Meria Alexis-SeverinJun 4, 2026 · 1 min read

Reflections

Thoughts on design, life, and the work in between.

Personal essays and journal entries from the Design Essentia community.

Read all reflections →

Design Essentia: Coming of Age
Jun 8, 2026 · 1 min read
Discriminative AI vs Generative AI: What I Learned While Exploring AI
Jun 4, 2026 · 1 min read

Design Essentia Collective

Design Essentia: Coming of Age

Multichannel Marketing: A Complete Guide to Reaching Customers Across Every Channel

Jobs to Be Done (JTBD) Framework: Examples, and How to Apply It

The Rise of AI in Product Management

Latest Articles

Prioritization Framework: Fix an Overloaded Digital Roadmap

AI for Digital Teams: Transforming Work with Human Creativity

Discriminative AI vs Generative AI: What I Learned While Exploring AI

Thoughts on design, life, and the work in between.

Design Essentia: Coming of Age

Discriminative AI vs Generative AI: What I Learned While Exploring AI

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