Design Essentia Collective
Ideas, reflections, and practical insights on design, technology, business, culture, and community.
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Fresh perspectives from the Design Essentia community.
Showing 3 articles for product-management
Product ManagementPrioritization Framework: Fix an Overloaded Digital Roadmap
Learn how a practical prioritization framework can help digital teams manage overloaded roadmaps, compare competing initiatives, and focus on work that delivers the greatest customer and business value.
Meria Alexis-SeverinJul 16, 2026 · 1 min read
AI & TechnologyThe Rise of AI in Product Management
Product management is entering a fundamental shift, and AI is at the center of it. In this piece, I explore how the role of the product manager is evolving from task executor to strategic orchestrator.
Meria Alexis-SeverinJun 5, 2026 · 1 min read
Product ManagementJobs to Be Done (JTBD) Framework: Examples, and How to Apply It
One of the biggest mistakes teams make is focusing too much on features and not enough on the real reasons customers choose a product.
Meria Alexis-SeverinJun 4, 2026 · 1 min read
Reflections
Thoughts on design, life, and the work in between.
Personal essays and journal entries from the Design Essentia community.
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