Meria Alexis-Severin

Prioritization Framework: Fix an Overloaded Digital Roadmap

Product Management, Growth Marketing, Product Thinking · 1 min read

Learn how a practical prioritization framework can help digital teams manage overloaded roadmaps, compare competing initiatives, and focus on work that delivers the greatest customer and business value.

AI for Digital Teams: Transforming Work with Human Creativity

AI & Technology, Business, Digital Marketing, Growth Marketing · 1 min read

Discover how AI is helping digital teams improve productivity, streamline workflows, and make smarter decisions without replacing the creativity and strategic thinking that drive innovation.

The Rise of AI in Product Management

AI & Technology, Product Management · 1 min read

Product management is entering a fundamental shift, and AI is at the center of it. In this piece, I explore how the role of the product manager is evolving from task executor to strategic orchestrator.

Multichannel Marketing: A Complete Guide to Reaching Customers Across Every Channel

Growth Marketing, Digital Marketing · 1 min read

Marketing today is no longer about being present on one platform and hoping customers will find you.

Jobs to Be Done (JTBD) Framework: Examples, and How to Apply It

Product Management · 1 min read

One of the biggest mistakes teams make is focusing too much on features and not enough on the real reasons customers choose a product.

Discriminative AI vs Generative AI: What I Learned While Exploring AI

AI & Technology · 1 min read

In this article, I break down these two approaches in a practical and accessible way, not as abstract theory, but as technologies shaping the products, tools, and experiences we use every day