Growth Product & Digital Expereince Manager
US
The Rise of AI in Product Management
AI & Technology, Product Management · 1 min read
The rise in artificial intelligence (AI) had me thinking about product managers and the impact AI will have on the profession. Will artificial intelligence replace product managers?
Multichannel Marketing: A Complete Guide to Reaching Customers Across Every Channel
Growth Marketing, Digital Marketing · 1 min read
Multichannel marketing is the practice of engaging with customers across multiple communication platforms to create a unified brand experience. The primary goal is to meet customers where they are, providing consistent and relevant messaging through their preferred channels. Unlike single-channel marketing, which focuses on one platform, multichannel marketing offers a
Jobs to Be Done (JTBD) Framework: Examples, and How to Apply It
Product Management · 1 min read
Have you ever wondered why some products skyrocket to success while others fail to resonate with customers? The answer lies in understanding what customers are actually trying to accomplish — the “jobs” they need done.
Discriminative AI vs Generative AI: What I Learned While Exploring AI
AI & Technology · 1 min read
Discriminative AI classifies information and makes decisions. Generative AI creates new content such as text, images, or music. Is ChatGPT an example of generative AI?
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